Ally Big Save

The Super Bowl is a time when brands spend millions to get you to spend money on junk you don’t need. As a brand principled on helping people save money, we wanted to show that money could be used for something much, much bigger.

TWITTER'S #BRANDBOWL GRAND PRIZE WINNER 
"The most talked about brand in the Super Bowl, that didn't have an ad in the Super Bowl."
RANKED #2 / Google Play Store
RANKED #4 / Apple App Store
600,000+ total games played during Super Bowl commercial breaks
69,000+ App downloads in 4 days
211MM+ Impressions.

Meet the winners

AJ - AJ and his wife have sacrificed a lot to offer their children the path to a successful future.  They are saving to further their children’s education.
 

MELINDA - After being hit hard by hurricane Harvey, Melinda is saving to buy a new car for her and her family.

OLIVIA - As a former teacher, Olivia is saving to create a summer program that readies students for careers in STEM.
 

DENISE - As her Daughter’s softball team has made their way to the national tournament in Florida, Denise is saving so the whole family can attend to show their support.

BEN - Ben is saving to bring his family together from all over the country for his dad’s surprise 65th birthday party.

MELISSA - Melissa has worked her whole life as a counselor for school kids living in poverty.  But now, as she edges closer to retirement, her savings goal is to be ready for the next chapter of her life.

SUE - After raising four kids into their twenties, Sue is saving to pay off the bills that have piled up after years of college tuition and medical expenses.

ANTONELLA - Antonella is not only saving for her kid’s education and her own retirement, but she also wants to donate to Cradles to Crayons — an organization that helps children in need.

KRISTA - Krista not only sacrificed a well-paying job to move closer to her daughter, but she wants to pass on her mother’s lessons on saving to everyone in her family.

MARTINA - Martina has created an organization to raise funds for much-needed teaching supplies for local schools.  She hopes to grow this organization from serving local schools to serving the broader community.
 

JENNA - Jenna wants to show her appreciation for her parents by adding to their retirement fund.