Ally Big Save

The Super Bowl is a time when brands spend millions to get you to spend money on junk you don’t need. As a brand principled on helping people save money, we wanted to show that money could be used for something much, much bigger.

"The most talked about brand in the Super Bowl, that didn't have an ad in the Super Bowl."
RANKED #2 / Google Play Store

RANKED #4 / Apple App Store
600,000+ total games played during Super Bowl commercial breaks
69,000+ App downloads in 4 days
211MM+ Impressions.


Meet the winners


AJ - AJ and his wife have sacrificed a lot to offer their children the path to a successful future.  They are saving to further their children’s education.


MELINDA - After being hit hard by hurricane Harvey, Melinda is saving to buy a new car for her and her family.


OLIVIA - As a former teacher, Olivia is saving to create a summer program that readies students for careers in STEM.


DENISE - As her Daughter’s softball team has made their way to the national tournament in Florida, Denise is saving so the whole family can attend to show their support.


BEN - Ben is saving to bring his family together from all over the country for his dad’s surprise 65th birthday party.


MELISSA - Melissa has worked her whole life as a counselor for school kids living in poverty.  But now, as she edges closer to retirement, her savings goal is to be ready for the next chapter of her life.


SUE - After raising four kids into their twenties, Sue is saving to pay off the bills that have piled up after years of college tuition and medical expenses.


ANTONELLA - Antonella is not only saving for her kid’s education and her own retirement, but she also wants to donate to Cradles to Crayons — an organization that helps children in need.


KRISTA - Krista not only sacrificed a well-paying job to move closer to her daughter, but she wants to pass on her mother’s lessons on saving to everyone in her family.


MARTINA - Martina has created an organization to raise funds for much-needed teaching supplies for local schools.  She hopes to grow this organization from serving local schools to serving the broader community.


JENNA - Jenna wants to show her appreciation for her parents by adding to their retirement fund.