ONE SHOW / Gold / Film :20 & Under Campaign
ONE SHOW / Silver / Film under 80k
CANNES LION / Bronze / Film Campaign
ADC / Bronze / Television Small Budget
D&AD / Wood / TV Commercial Campaign
D&AD / Wood / Branded Film Content
CLIO / Silver / Integrated Campaign
CLIO / Bronze / Film Under :30
GOLDEN OF MONTREUX / Best Use of Mixed Media
ONE SHOW / Cross-Platform Merit
ONE SHOW / Film Merit
GOLDEN OF MONTREUX / Film
KINSALE SHARK AWARDS / 2 Bronze Film
CANNES LION / Film Finalist
ADWEEK AD OF THE DAY
88% of child drownings occur with at least one adult present.
50% of children drown within 25 yards of a parent or other adult. Absolutely terrifying. As a father to three young boys, this was a passion project inspired by the papa bear that comes with fatherhood. With millions of families and friends celebrating the summer and the July 4th holiday around pools, oceans and lakes, we helped stress the importance of close, constant, and capable supervision, while reminding parents that drownings can occur without warning and may not look or sound like what one might expect.