Hungry Howies
Raising breast cancer awareness one slice at a time
1 in 8 women will get breast cancer.
To bring awareness to the startling statistic, this past October Hungry Howie's removed one slice from their pizzas (which have 8 slices) to represent the 1 in 8 women we could lose. They removed it on billboards, their menus, pizza boxes, circular ads, and most notably from real customers' pizza orders, capturing their reactions in a video that served as the centerpiece of the campaign.
Webby - Nominee - Public Service & Activism
One Show - Merit - Integrated / Omnichannel
D Show - Gold - Low Budget – TV/Video/Motion Picture
D Show - Black -Low Budget – Integrated
D Show - Black - Best of Low Budget
D Show -Silver - Public Relations
D Show -Silver - Social Impact
D Show - Silver -Digital – Social
D Show - Silver - Integrated Campaign
D Show - Silver - TV/Video/Moving Picture/Non-Broadcast – :60+
D Show - Silver - TV/Video/Moving Picture/Online Virtual Video – :60+
D Show - Silver - TV/Video/Moving Picture/TV Cinema – :60 AND UNDER
7M organic views | 450+ interactions | #1 post in brand history | 5M+ raised for breast cancer
"I am the 1 in 8."
@KEECNE
"My mom is my missing slice."
@JIM ROBINSON
"Touched, moved & inspired."
@JIM ROBINSON
"A reality check"
@KAREN ANNE
