Snickers & Twix Bites

Mars had a big problem when deciding to launch bites. Every competing candy brand had beat them to the punch and were top of mind and taking up space on store shelves.  So, how do you create news and excitement about something that’s years late to the market? By pretending Snickers and Twix had the idea waaaay before the competitors but something always got in the way. So, for the launch of these new products, we looked way back to Snickers and Twix fictional past to provide some entirely plausible and absurd reasons why they didn’t introduce them sooner.  In 2015, the Gunn Report named the launch campaign for Twix Bites “The Most Awarded Film Ads in the US” (3rd in the world).

ONE SHOW / Gold Pencil / Film :20 & Under Campaign
ONE SHOW / Silver Pencil / Film under 80k
CANNES LION / Bronze Film Campaign
ADC / Bronze Cube / Television Small Budget
D&AD / Wood Pencil / TV Commercial Campaign
D&AD / Wood Pencil / Branded Film Content
CLIO / Silver / Integrated Campaign
CLIO / Bronze / Film Under :30

GOLDEN OF MONTREUX / Best Use of Mixed Media
ONE SHOW / Cross-Platform Merit
ONE SHOW / Film Merit
GOLDEN OF MONTREUX / Film
KINSALE SHARK AWARDS / 2 Bronze Film
CANNES LION / Film Finalist
ADWEEK AD OF THE DAY